About Us

In today’s world, having a MARKETING PLAN FOR YOUR BUSINESS can make sense of the thousands of media choices available. Managing an effective marketing campaign can be difficult and time consuming, but with MAD Marketing Team, it doesn’t have to be. MAD Marketing Team helps chart a course through the media landscape, providing you with creative concepts for a campaign and a marketing plan custom designed for your business. The plan is implemented by experienced professionals, making your marketing easier and more effective while freeing you up to focus on your core business.

How We Operate:

Business & Marketing Consulting

  • Business & Marketing Plans
  • Start-Up Support (logo, web-site, business cards, brochures, etc.)
  • Professional Training for Business Administrators
  • International Risk Assessment and Project Management for your Marketing Campaigns

Media Buying & Creative Services

  • Development of Creative Campaign Concepts Custom Designed to Achieve Your Marketing Goals
  • Strategic Media Planning, Negotiation & Placement
  • Verification of Placement & Billing Consolidation
  • Graphic Design, Web Design & Hosting
  • Print & Direct Mail Services, Copywriting & Audio/Video Production
  • Project Basis or Full Service Agency
  • Exclusivity within business category is available*

* Certain exclusions and/or restrictions may apply – contact us for details

Advertising 101:

Media Direct vs. Agency

  • Media outlets will only sell you their media (radio, tv, etc.)
  • Agencies can provide competitive research, analysis and rate comparisons for multi-media. Media outlets rarely venture outside of their own media format
  • Reps work for the media outlet – Agencies work for you
  • Agencies can offer a full range of multi-media creative support for your campaign

Three Critical Elements to Successfully Branding Your Business

  1. RECOGNITION: someone recognizes your name when they hear/see it -comes from frequency of exposure measured against time
  2. ASSOCIATION: when someone hears your name, they associate it with the service/product you provide – comes from consistency of message in content and delivery
  3. BRAND PREFERENCE: trust, in the absence of experience is based on familiarity – brand preference is driven by familiarity and is then influenced by perception of quality and price